The Challenge
Downtown Cafe had a loyal walk-in crowd but almost no digital presence. Orders came through phone calls, the menu was only on paper, and competitors with delivery apps were winning the neighbourhood.
The Approach
- Local SEO foundation — claimed and optimized business listings across maps and search.
- Social proof engine — a review strategy that turned regulars into advocates.
- Conversion-focused social campaigns — geo-targeted ads that pointed directly at an online ordering flow.
The Results
Online orders grew 400% over six months, and the cafe now takes the majority of its orders through digital channels — with data it can use to plan menus and promotions.